![]() ![]() No great tragedy there, but it is the fans to whom kits really matter. Really that is the central conceit of advertising, that spending 80 quid will make you as cool as AntsLive, when actually you look like a tribute band version of a minor Spandau. Wolves wore their away kit twice all season.Īside from whether you despise or merely detest this new Arsenal shirt, the galling thing is the gap between the brilliance of its promotion and the abjectness of the product. They wore it twice in their opening four games then put it away before one final outing at Bournemouth in May. But how often will we see it in that context? Man Utd had a similar shade of luminescent green on their third shirt last year. Predictably it looks far better on professional footballers than the nice chap from the indie band. No demographic itch has been unscratched.Īs something of an afterthought the kit was then seen in an actual football match, against the MLS All-Stars on Wednesday night. This is an excuse to wheel out musical Arsenal fans including Rapper AntsLive, DJs Sherelle and Scratcha DVA, the Islington Youth Choir, the bassist out of Wolf Alice and Spandau Ballet’s Martin Kemp. Then an inevitably excellent launch video which adds a radio theme. These also represent “the journeys supporters make out of the club’s home borough for away days on the road.” Sure. Ah yes, Islington, the only place where maps use black lines to denote roads. “The design features fluid black lines inspired by the map of Islington,” we learn. Of course there is the usual spiel from Adidas and Arsenal which reaffirms the need for some sort of polyester guff ombudsman. Care to spend £80, or £110 for the body-shamingly tight “authentic” version, to test the theory? Perhaps it is in the lineage of kits which seem deliberately terrible, so bad they are good. How will this kit be remembered? It is an aggressively ugly colour, the polka dot and wavey-lined patterning is obnoxious and no-one aspires to look like a new rave zebra. Charlie George in Wembley yellow, Dennis Bergkamp resplendent in gold and navy for Wenger’s first double and Andre Santos, in 2012/13’s proto-banter era, wearing the purple and black stripes of a suburban My Chemical Romance fan. This seems a shame for a usually well-presented team with a proud away kit history. The traditionalists hate it, the kit cognoscenti are not convinced, nor, most worryingly for Adidas, are many younger fans. This is great news for Adidas, until you hear what they are saying. Everyone is talking about the new Arsenal men’s away kit. ![]()
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